investigation. Not sure what to track? Impressions, reach, shares, mentions, click-through rates, etc. are some of the valuable metrics. It all depends on what your goals are for this holiday season. With Google Analytics and social media analytics, you can continuously understand how your audience is responding to your content; […]
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Why is content planning important? In today’s world, we have access to unlimited amounts of information. It can be difficult to know where to start or what information is reliable and accurate. Content curation helps us filter through the noise and find the information that is most relevant to us. […]